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Learn Why We Love SLED

Curriculum designed to increase SLED revenue

Rapidly build and sustain SLED revenue. Our curriculum paints a tangible picture of public agency operations and teaches you how to sell, market, and thrive in B2G. In one month, you will be empowered with insider knowledge and a proven strategy to grow your SLED revenue exponentially.

1-1

SLED 101

SLED is an incredibly large and diverse sector. This lesson breaks it into comprehensible chunks and sets the stage for the rest of the program.
2-1

Budget Cycle

Public agency budget cycles are complicated. Long and rigidly procedural, small missteps can sink an opportunity. This session teaches your business how to navigate the SLED budgeting process safely.
3-1

Compliance

Learn how money flows through the government and the rules you must follow to capture it.
4

The RFP Process

This lesson gives you an insider view of government purchasing. You will learn everything you need to know about SLED procurement and the RFP process.
5

B2G Messaging

Learn how to align your solution with SLED-specific pain points and craft messages that resonate in the public-sector. 
6

Reach SLED Buyers

Getting in front of government clients requires a different approach. This session will show you what it takes.

7

Networking & Partnerships

Maximizing SLED ROI requires a strong network and the right partnerships. We’ll use this session to get you on your way.

Meet your instructors

2

John McKenzie

Sales & GTM

For the past two decades, John has worked at the intersection of business development, tech, and government. He has led hundreds of B2G sales motions, numerous full-cycle SLED GTM campaigns, and managed dozens of high-stakes technical projects for government clients.

 

3

Kelly McGarry

Budget & Finance
Kelly is a municipal finance professional turned entrepreneur. She was a senior management analyst for the City of Fremont, California, before entering the private sector and spending many years in public finance leadership positions at Standard & Poor’s and Fitch Ratings. In recent years, Kelly founded a meal service company that serves the education market.
 

1

Michael Cohen

Compliance & Procurement
Michael is an accomplished public sector attorney practicing in California. Since earning his J.D. from the UCLA School of Law, he has helped numerous city, county, and special district clients navigate the government purchasing process. 
 
 
 
 

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